City of Saints

CREATIVE STRATEGY · SOCIAL CONTENT · EMAIL MARKETING

Roasting excellent coffee from around the world in the cozy & colorful Industrial Business Zone of East Williamsburg, Brooklyn — @cityofsaintscoffee stole the hearts of its local artists, start-up teams, & those passing by for a meeting, since 2012. Operating as both a robust roastery & a bustling, lofty cafe, the 297 Meserole location invited its patrons to drink what they like, surrounded by two mesmerizing murals, painted by renowned street artist Dasic Fernandez.

As City of Saints evolved to sell coffee through the monthly coffee subscription Trade, it became known to those outside of NYC as the rugged & hip coffee roastery, with more edgy flare & bold creativity than many other existing Brooklyn-based coffee roasters. In my work for City of Saints, I envisioned & created new visuals to capture the brand’s essence for social & email marketing.